Privacy Policy
Effective date: February 11, 2026
1. Introduction
Nouvel ("Company," "we," "us," or "our") operates the Nouvel platform, accessible at nouvel.ai and app.nouvel.ai (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our Service. By accessing or using the Service, you agree to the terms of this Privacy Policy.
2. Information We Collect
Account Information
When you create an account, we collect your name, email address, and any other information you provide during registration. If you sign up for a paid plan, our payment processor collects billing details on our behalf. We do not store full payment card numbers.
Product & Creative Data
To generate content, you provide product descriptions, URLs, ideal customer profiles, creative briefs, and iterative feedback. We store this data to deliver the Service and to improve the quality of generated output over time.
Generated Content
Videos, scripts, images, and other assets produced by the Service are stored in your account and retained until you delete them or close your account.
Usage Data
We automatically collect information such as your IP address, browser type, operating system, referring URLs, pages viewed, and timestamps. We use this data to monitor service performance and improve the user experience.
Cookies & Similar Technologies
We use essential cookies to maintain your session and preferences. We may use analytics cookies to understand aggregate usage patterns. You can disable non-essential cookies through your browser settings.
3. How We Use Your Information
- To provide, operate, and maintain the Service
- To generate creative content based on your inputs
- To process payments and manage your subscription
- To communicate with you about your account, updates, and support requests
- To improve and develop new features for the Service
- To detect, prevent, and address security issues or abuse
- To comply with legal obligations
4. How We Share Your Information
We do not sell your personal information. We share data only in the following circumstances:
- Service providers: We use third-party services to operate the platform, including cloud infrastructure, authentication, AI model providers, video generation services, voice synthesis services, and payment processing. These providers access data only as necessary to perform their functions and are contractually obligated to protect it.
- Legal requirements: We may disclose information if required by law, regulation, legal process, or governmental request.
- Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
- With your consent: We may share information for any other purpose with your explicit consent.
5. AI-Generated Content & Model Training
The creative content you input (product descriptions, briefs, feedback) is processed by AI models to generate output. We may use aggregated, de-identified usage patterns to improve the Service's creative performance. We do not use your individual inputs to train third-party AI models. For details on how our AI sub-processors handle data, please refer to their respective privacy policies.
6. Data Retention
We retain your account information and generated content for as long as your account is active. If you delete your account, we will delete or anonymize your personal data within 30 days, except where retention is required by law or for legitimate business purposes (e.g., resolving disputes or enforcing agreements).
7. Data Security
We implement industry-standard technical and organizational measures to protect your data, including encryption in transit (TLS) and at rest, access controls, and regular security assessments. However, no method of electronic storage or transmission is 100% secure, and we cannot guarantee absolute security.
8. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict certain processing
- Request portability of your data
- Withdraw consent where processing is based on consent
To exercise any of these rights, contact us at privacy@nouvel.ai. We will respond within 30 days or as required by applicable law.
9. International Data Transfers
Our Service is operated from the United States. If you access the Service from outside the United States, your information may be transferred to, stored, and processed in the United States or other jurisdictions where our service providers operate. By using the Service, you consent to such transfers.
10. Children's Privacy
The Service is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child, we will take steps to delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the effective date. Your continued use of the Service after changes are posted constitutes acceptance of the revised policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy, contact us at: