Today we're launching Nouvel: an AI creative strategist that generates high-converting video ads from a product description.
No camera. No actors. No agency. No two-week turnaround. Just describe your product, tell Nouvel who your audience is, and get back ad concepts, scripts, and fully rendered video ads ready to run on TikTok, Reels, and YouTube.
Why we built this
The math of modern ad creative is broken.
Creative drives 49% of sales lift, nearly 5x more than targeting. Yet most brands underinvest in creative production while overspending on audience optimization that barely moves the needle.
The brands winning on Meta and TikTok launch new ads every single day. They test dozens of hooks, angles, and formats. They kill underperformers fast and iterate on winners constantly. The platforms demand it. Run the same creative too long and performance falls off a cliff.
But producing creative at this velocity is expensive. A single UGC ad costs $190 to $450 all-in. At 20 new creatives per week, that's $16,000/month in production costs alone, before you've spent a dollar on media. And it takes 10 to 14 business days per batch, which means you're always running behind the fatigue curve.
We built Nouvel to fix this: generate the volume of creative that platforms demand, at a fraction of the cost and time.
How it works
Nouvel isn't a video editor or a template tool. It's a creative strategist that thinks about what will convert before it generates anything.
1. Describe your product. Tell Nouvel what you sell, who you're targeting, and what platform the ad is for. Use natural language, like you're briefing a creative director.
2. Get ad concepts. Nouvel generates multiple ad concepts, each with a hook strategy, script structure, actor recommendation, and predicted performance ranking. It doesn't just create what you ask for. It reasons about what will actually work.
3. Iterate conversationally. Refine your concepts through conversation. Swap the hook. Try a different tone. Test a different actor. No forms, no re-uploads. Just talk to it.
4. Render and export. Every concept renders in 9:16, 1:1, and 16:9, native to TikTok, Reels, feed, and YouTube. One concept, every placement.
Traditional production vs. Nouvel
What makes Nouvel different
It's a strategist, not a generator. Other tools create exactly what you ask for. Nouvel reasons about what will convert (hook selection, script structure, actor-audience matching, format optimization), then generates, iterates, and lets you deploy.
UGC actors, not stock footage. Choose from a diverse library of synthetic personas, each with a distinct look, voice, and energy. Match your actor to your audience. No filming, no scheduling.
Model-agnostic rendering. Nouvel routes each generation task to the best-performing AI model available, whether that's Veo, Kling, or whatever ships next. Better models make Nouvel better, not obsolete.
Built for velocity. Generate and test 30 hook variations in the time it takes to brief a single creator. Iterate in minutes, not weeks. Structured creative testing becomes achievable for every brand, not just the ones with six-figure creative budgets.
Who it's for
Nouvel is built for DTC founders, growth marketers, and agencies who need to produce high-converting video ads at scale without the production overhead.
If you're spending hours briefing creators, waiting weeks for deliverables, and watching your ads fatigue before replacements arrive? This is for you.
If you know you should be testing 20+ creative variants per week but can't justify the production budget? This is for you.
If you've ever looked at your competitors' ad libraries and wondered how they produce so much content? This is how.
Get started
Nouvel is available today. Every Starter and Growth plan comes with a 7-day free trial. Describe your product, get your first ads back, and go from there.
We're a small team and we're building fast. If you try it and something feels off, tell us. We read every message. Enjoy Nouvel!